Growth Strategies for Your Agency's Off-Season

In this episode, hosts Melissa and Meredith dive into a topic every agency owner experiences: navigating a slow season of business. We know from personal experience, slow seasons can feel discouraging, but they don’t have to be. This episode shares actionable strategies to reframe these downtimes as opportunities for growth and transformation.

Key Takeaways:

• Recognizing the Signals: Learn how to identify early signs of a slow season, such as extended sales cycles, reduced engagement, and increased budget negotiations.
• Reframing Slow Seasons: Discover how to use slow periods for strategic planning, operational optimization, and client retention.
• Growth Strategies: Get practical tips to turn your slow season into a growth season, from changing routines and masterminding with peers to creating new offerings and putting yourself out there.
• Financial Planning: Understand the importance of cash flow management during slow times, and why diversifying revenue streams is key to long-term stability.
• Avoiding Pitfalls: The importance of not lowering your rates during slow seasons and the impact that can have on future business.

Show Quotes We Love:

“When you've exhausted all possibilities, remember this: you haven’t.”

Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Visit this link to try Copper CRM today.

This episode is sponsored by our partners at Sked Social. Sked's Social Media Management tools are designed to streamline your workflow, enhance team collaboration, and deliver exceptional results for your clients. Sked is offering a free trial and custom demo to the listeners of this podcast, visit this link to learn more and use code DARLINGS at checkout for 10% off annual plans.

Connect with Us:

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For all inquiries, contact us at hello@agencydarlings.com

About Your Hosts:

Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram.

Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and Instagram.